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 Workshops in the
LEGO®️ SERIOUS PLAY®️ Methodology and Materials


Soft Skills workshop that effectively combines creative thinking, problem-solving, and team collaboration

Build a Model

Build.. Tell.. Understand.. 

LEGO® is more than just a toy! LEGO® SERIOUS PLAY® is an innovative methodology that uses LEGO® bricks in consulting services as a tool to challenge business ideas and strategic objectives. The method was developed by global management experts in collaboration with LEGO®. Since the early 2000s, it has been used by some of the world's most innovative companies, such as Microsoft, Harvard, Google, Pfizer, and others.


I'm a Certified Facilitator of the Global Association of LEGO® SERIOUS PLAY® methodology since 2016. As a creativity & innovation consultant I facilitate soft skills workshops using LSP to engage different participates in the creative process. I have facilitated workshops worldwide for business and academic clients, such as King's College London, Regent's University London, Media Exchange, ZEGO, Reichman University, and The Jerusalem Film and TV Fund.

Each time I run a new workshop, I am amazed again by the power of LEGO® to connect people, drive innovation, and foster out-of-the-box thinking. The LEGO® SERIOUS PLAY® methodology is great to include in an away-day activity, as a short workshop to drive the creative process, or to explore a problem as a team. 


Dr Michal Ben David


About the Method and Workshops

What is the method?

The method is utilized for problem-solving through the use of metaphors and stories. Participants build LEGO® models representing abstract concepts and ideas.

What is the need?

The method addresses a common problem encountered in teamwork, where 20% of the people tend to speak 80% of the time. The LEGO® SERIOUS PLAY® process is democratic and equal, resulting in 100% engagement.

LEGO is for kids.. 

LEGO® is more than just a toy! LEGO® SERIOUS PLAY® is a powerful methodology for problem-solving, used by businesses and academic institutions worldwide. The method is based on a constructive theory, according to which we learn something new as we build physical models of abstract concepts.

How many participants and where?

The workshops are suitable for groups of 5-30 participants. They can be held in a meeting room within an organization, in a classroom, or at a venue of your choice. The length of the workshop can range from a three-hour session to two days, depending on the topic, challenge, and number of participants. All LEGO® equipment is included in the workshop.

Is previous experience with LEGO necessary? 

The participants do not need any prior experience with LEGO®. Everyone can participate. At the end of the workshop, even the most skeptical participants are surprised by how much they enjoyed and benefited from the experience.

What are the skill development areas?

All LEGO® SERIOUS PLAY® workshops are tailored to fit the specific needs of the organization. They focus on developing four main areas of skill:

  • Team collaboration

  • Problem solving

  • Creative thinking

  • Leadership

hand building up a wall by stacking up colorful plastic block.jpg

Contact me for more details

Dr Michal Ben David

Certified Facilitator of the LEGO®️ SERIOUS PLAY®️ method and materials


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