Creativity and management are commonly perceived as opposites - while creativity needs lots of freedom, management restricts free individual choice. Nonetheless, some of the most innovative and daring inventions of our time, were created in large organisations, led by brilliant and creative managers. Developing creativity management capabilities is key for organisations, in order to support innovation and growth.
As humans we have no limit when it comes to achieving creative success, however frequently we find ourselves struggling to fulfil our creative potential in highly structured organisations, as our individual freedom is restricted by rules and regulations. The research suggests that what is key for managing creativity is to learn how to balance between providing direction, support and enabling constraints, whilst also to allow sufficient autonomy and freedom to think and act differently.
My clients are companies, entrepreneurs and educational institutions, who are keen to enhance problem solving processes and practices. Key objectives would be to instil 'thinking differently' in the organisation, grow creative confidence in people and challenge the status quo.