Build a Model

What is Lego Serious Play (LSP)?

Lego Serious Play (LSP) is an innovative methodology, that helps people and organizations communicate and understand their practices in new ways. Lego Serious Play is much more than a toy. It is a strategic tool that enables teams to explore systematically, each other’s views, to collaborate and reflect on decisions. While children use Lego to make sense of the tangible world (they build models of houses, cars, or castles, for example) Lego Serious Play is utilised by adults to make sense of the intangible world (i.e. abstract ideas, concepts and theories). The LSP tool was adopted by some of the most successful companies in the world, to enable managers to challenge their views of their business and brands. It helps to solve problems, explore new ideas, and achieve consensus in organisations.  


Since receiving in 2016 the Certificate in Facilitating and Designing Workshops (authorised by the Association of Master Trainers in the Lego Serious Play Method) Michal has been using the method in workshops and training programmes, particularly for leadership sessions, strategic thinking and product prototyping.   

The origin of the Lego Serious Play methodology

The method was first explored within the LEGO company, at the end of the 90s, and later became an Open Source, widely used by practitioners all over the world. The pioneers of the method were Robert Rasmussen from LEGO, and Professor Dave Owens from Vanderbilt University, and they were the first to bring it to the market.



What are the benefits of Lego Serious Play? 


Lego Serious Play is utilised in workshops, to help participants think creatively, communicate ideas and develop cognitive abilities. 



  • use metaphors to get new insight

  • enhance self reflection

  • grow storytelling skills

  • imagine new possibilities

  • share ideas and knowledge 

  • build shared narrative 

  • negotiate and strategise

  • improve judgment skills