Workshops in the
LEGO®️ SERIOUS PLAY®️ Methodology and Materials


If you are looking for an effective and enjoyable workshop combining creative thinking, problem solving and team collaboration, then LEGO®️ SERIOUS PLAY®️ is the right thing for you!

Build a Model

Build.. Tell.. Understand.. 

LEGO®️ is much more than just a toy! LEGO®️ SERIOUS PLAY®️ is an innovative methodology using LEGO®️ bricks in consulting services, as a tool to challenge business ideas and strategic objectives. The method was developed by global management experts in collaboration with LEGO®️. Since the early 2000s it has been used by some of the most innovative companies in the world, among which: Microsoft, Harvard, Google, Pfizer and others


As a creative leadership development consultant, with many years of experience in the industry and academia, I bring with me an in depth understanding of the creative process. In 2016, I was qualified in London as a Trained Facilitator by the Global Association of LEGO®️ SERIOUS PLAY®️ methodology. Since, I have facilitated workshops worldwide for business and academic clients, among which: King’s College London, Regent’s University London, Media Exchange, ZEGO and others.

Each time I facilitate a new workshop, I am amazed again of the power of LEGO®️ to connect people, drive innovation and out of the box thinking. The LEGO®️ SERIOUS PLAY®️ methodology is great to include in an away-day activity, as a few hours workshop to drive the creative process or to explore a problem in team. 


Dr Michal Ben David


About the Method and Workshops

What is the method?

The method is utilised for problem solving, through the use of metaphors and stories. The participants build LEGO®️ models representing abstract concepts and ideas.

What is the need?

The method provide a solution to a common problem, typical to teamwork, when 20% of the people talk 80% of the time. The LEGO®️ SERIOUS PLAY®️ process is democratic and equal, leading to 100% engagement.

LEGO is for kids, how does it fit adults?

LEGO®️ is much more than just a toy! LEGO®️ SERIOUS PLAY®️ is a serious methodology for problem solving, used by business and academic institutions worldwide. The method is underpinned by a constructive theory according to which we learn something new as we build physical models of abstract concepts. 

How many participants and where?

The workshops fit groups of 5-30 participants. A workshop can take place in a meeting room in the organisation, in class or in a venue. Its length can vary from a three-hour session to two days, depending on the topic, challenge and number of participants. All the LEGO®️ equipment is included.

Is a previous experience with LEGO®️ necessary? 

The participants do not need any previous experience with LEGO®️. Everyone can participate. At the end of the workshop, even the most sceptical people are surprised of how much they enjoyed and benefited from the whole experience. 

What are the skill development areas?

All LEGO®️ SERIOUS PLAY®️ workshops are bespoke and designed to fit the special needs of the organisation. They address four main skills building areas:

  • Team collaboration

  • Problem solving

  • Creative thinking

  • Leadership

hand building up a wall by stacking up colorful plastic block.jpg

Contact me for more details

Dr Michal Ben David

Certified Facilitator of the LEGO®️ SERIOUS PLAY®️ method and materials