What is Design Thinking?

Design thinking is a popular and widely recognised methodology, taught by leading institutions such as Stanford, MIT, RCA London, UAL and others. Design thinking is a solution-based approach focused on solving real life problems.  It has become so known because leading brands, such as Apple, and Google have adopted the method and embedded it into their systems.  But… design thinking is more than just a tool or a process. It is a powerful mindset that helps organisations take innovation to a different new level. 

What is the design process?

The Institute of Design in Stanford, d.school, defines five phases of design thinking:


Empathise: the process of understanding your user

Define: the evaluation of your challenge and your users’ needs

Ideate: you check your assumptions against your innovative solutions and ideas

Prototype: you create artifacts that will help you start creating solutions

Test: your opportunity to re-evaluate your solutions by getting feedback from your users


The phases are not necessarily linear or hierarchal. We should look at them as an overview of the general direction we need to pursue throughout the innovation process.  By design we iterate and learn to understand our user, challenge initial assumptions and revaluate problems.

How to enhance our creative confidence?

Creative confidence is the human’s belief in our creativity and our ability to change the world for the better. As human beings we all share the capacity of problem solving, however we are not always confident enough in ourselves or trust enough our instincts to act. In that respect, design provides us with a magical tool, with which we can systematically challenge ourselves, drive processes and products and change the status quo. By adopting the design mindset, we can improve innovation processes at the workplace, in organisations and schools. This human-centered technique can help everyone solve problems in a creative and innovative way.




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